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What is Which? Trusted Traders?

Which? has been testing products and services for over 50 years. Now they’re doing the same for traders. Just like the Which? Best Buy award, our Which? Trusted trader icon is a sign of reputation and trust Which? Trusted Traders is an endorsement scheme that recognises reputable traders in the home improvement and motor industries, such as plumbers, mechanics and kitchen and window installers. They also endorse traders from a variety of other service areas such as computer repairs. Which? Trusted Traders aims to raise standards for consumers, by setting a benchmark they expect all traders to meet before they can be endorsed. All traders who successfully pass the assessment process can become a Which? Trusted trader and can display the Which? Trusted trader icon on their branding and promotional material.

Why Use A Which? Trusted trader?

  Which? Trusted Traders helps you find a trustworthy trader that you can rely on, giving you the reassurance that they have been endorsed by a respected consumer organisation.

  They assess traders by checking their references or qualifications. A trading standards professional visits and evaluates each business that applies to become a Trusted trader. They work with businesses to help them reach the high standards required, and they’re not afraid to turn down those who fail to make the grade.

  All traders have to comply with the Which? Trusted Traders code of conduct. We need to hold up-to-date documents and the correct insurance.

  As a consumer champion, Which? go the extra mile to ensure that should any dispute arise, there are procedures in place to resolve this. They provide this independent service free of charge for any Which? Trusted trader customer.

Checkatrade Logo 2023

Checkatrade is the original online trade directory set up to connect customers to tradespeople.

Checkatrade checks everything when a tradesperson joins. They check your qualifications, your public liability insurance, your credit history—everything. Making potential customers aware of such checks, gives them peace of mind when they choose to use tradespeople they find on Checkatrade.

Not just anyone can join Checkatrade. All members undertake 12 rigorous checks before they get the seal of approval – that’s why homeowners trust the Checkatrade tick so much!

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